Welcome to our new website and a new way of communicating products
Published: Aug. 25, 2010, 1:44 a.m. By: fuglen No comments
Welcome to all and everyone.
To our brand new website, webshop and the new logo.
At the same time as we are taking care of the past at Fuglen. We try to merge it with the modern times.
Using modern technology to solve an old problem within product communication, we ended up with a great and modern solution and a new logo symbolizing the future of Fuglen.
The problem: How could we make information about every unique design item available to our customers in a subtle and delicate way to all times? And at the same time do this without taking too much physical space or showing the actual value (price) of the object; considering they are all easy accessible on display in the coffeeshop and cocktailbar.
The solution: Japanese QR-codes, a brand new website, a web shop and smart phones.
From QR-label to buying a coffee table, a new way of communicating products
Fuglen presents, in cooperation with the web and design agency Rockberry, our new website and a modern way of connecting items to the web.
In addition to a brand new logo, design and website, we introduced Japan's most popular barcode system, QR codes, to be able to inform customers about design objects via iPhone or Android-phones. The QR-codes (the square on the card above and to the left) is developed in Japan. It's developed as a logistics tool and used to some extent as this in Europe as well. However, it's also been used to some extent in Japan and US by big corporates in marketing, since the QR codes are easily read by bar code scanners on new smart phones, and they can contain much more information than regular bar codes.
And now we discovered a yet new way of using it in the vintage furniture used sales business and simultaneously solving a problem by using it as the perfect link between the web and real life.
Scan it and bag it
If you see a chair or a coffee table you like, you can now scan the label and get more information about the item, the designer, you get the price, and you can even buy it there and then through PayPal. In addition customers will be able to bookmark more products and shop, whenever they're comfortable with it, i.e. from the tranquility of their own homes. The QR code will in the future connect that product to its factual information on the web. The buyer and proud new owner of a collectable coffee table will always be able to tell and show friends what she has bought. And if she should sell the coffee table in a few years' time, she will be able to show its origin, and the buyer can be reassured of the identity of the object that's being sold.
We believe the QR-code is here to stay in communicating product information. We look forward to taking use of the same technology and its advantages to communicate information about our coffees, tea, cocktail recipes, wine, beer as well in the future.
The QR Code is registered trademark of DENSO WAVE INCORPORATED.
Hope you like it all, and welcome again, both in the real world and on the website.
Best regards from all of us at Fuglen.
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